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Successful Marketing starts with Content. That is why we have developed a niche expertise in content creation and development. How you sound and position your message will influence your customers' perception of you and your business. Beyond that, you need effective demand and revenue marketing strategies to drive your content for real business impact.
We can help you spearhead your customer, channel and community marketing with proven content and integrated marketing strategies that deliver results.


Technology Marketing

Demand and revenue marketing form the basic principles underlying the success of any marketing function. The intrinsic synergy between any sales and marketing function begins

with building a measurable and quality sales pipeline to the generation of opportunities

and finally customer conversion. 


The key pillars of any go-to-market marketing framework must include

the following 3 Cs of marketing:

  • Customer Marketing

    • Customer acquisition and retention

    • Account-based marketing

    • Lead management and nurturing

  • Channel Marketing

    • Marketing To (vendor-led)

    • Marketing Through (partner-led)

    • Marketing With (vendor-led with partner)

  • Community Marketing

    • Engage industry influencers

    • Local/regional meet-ups and conferences

    • Influence adjacent communities

Technology marketing services at iWrite enables and supports you to achieve the following marketing outcomes:

  • Grow nett new customer logos and renewals in target accounts

  • Strengthen business and market insights

  • Increase brand awareness and thought leadership


Content Strategy

Before you jump ahead to plan the specific communication pieces to produce, it is key to take a step back and consider your overall content strategy.
Whether it is for a campaign, product launch or new marketing initiative, you need to define your objectives, know your target audiences and their needs – before sharpening your messaging to create valuable,
meaningful content.

Let the team at iWrite work alongside
you to craft content that addresses your
omni-channel communication

Content Creation

Whether you are reaching out to C-suites, business buyers or technical influencers, iWrite is experienced in creating myriad communication deliverables that say what you want to say - just the way you like it. 
From copywriting, copyediting,
proofreading and more, we are a
valuable resource to sharpen your
marketing communication pieces: 

Case Studies 
Corporate and Micro-sites
Corporate Brochures
Electronic Direct Mail (eDM)

Event and Campaign Collaterals
Executive Messages

Opinion Pieces

Social Media Posts
Solution Brochures

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